Rohan Nicols is an Australian designer with a fetish for metal smithing and jewellery. He appreciates interesting and new materials with which he designs original and unique objects. Rohan admires modern styles of design and industrial design. He incorporates smooth and refined details within his works and takes advantage of new and modern techniques.
The direction I would like to take is one that incorporates Rohan Nicol’s identity and personality as well as his process as a designer. I would like to be able to convey in his logo his love of design, particularly industrial design.
On his behalf I would like to take advantage of clean lines, simple shapes and an image/logo that represents Rohan as a crisp, new and cutting edge designer. The logo will also hopefully reflect his style and his creative process. It will convey his attraction to modernist styling’s along with his admiration of modern materials.
In order to capture his markets attention Rohan will need a variety of elements to his logo. Firtsly, we consider the title/name of the company. He originally considered the use of “UBLO” as his company name, but has expressed he would prefer his name to be apart of the logo. I believe this is a good step as his name is very important in terms of the company he has built up. As his name really is a bold statement about what he delivers to the market, as it is his work, his design and his creation…essentially it is him.
The use of his name will deliver a strong message to his market making him seem confident about his work and appear more prestigious. And combining this with a secondary graphic will be very impressive. The marriage of the image and the name is important as image can eventually overtake the name and be an easy and cost effective way to market his product line.
However the company and the logo must not take over the products of course but complement them. To do this we must consider the reduction of decoration in the entire logo, including the name. The use of minimalist design will thus enforce Rohan’s company and presence within the market and furthermore complement his work (being modern).
The logo must be simple and easy to scale in order to be placed on a range of things such as letterheads, business cards, websites, stamped upon Rohan’s work to identify it, brochure, large enough to be placed onto a booth/stall at a market and later for stationary.
In terms of the designing of the logo the following have been considered:
• Bold
• Sharp
• Rough – to appear like design concepts
• the contrast of the initial concept and the final product
• modern
• industrial designs
• And geometric
Monday, May 5, 2008
Assessment 5: Identities
“ds” industrial design:
Subtle use of symbolism – falling objects into place
Soft colour – to imply ease
The use of san-serif font – modern appearance
Use of grey – reflect industrial metals
And the use of “d” appears like a smoke stack – also reflective of industrial revolution and design
“Oliver Smith” The best of craft and industry
Use of monochromatic scheme:
- reflects metal use
- illustrates classic and smoothness, there is not stark contrast as there is no use of black.
Use of san-serif font implies contemporary
Title is the name of the designer – reflects a persona and level of distinction between other companies
“Zune”
Bright colours in the logo– for contemporary market
Use of geometric shapes – implies conceptual design and uniqueness
Soft tone of grey for the company name…as the image takes over the name and has become more important it seems.
The logo/image reflects opening and unfolding ideas…
Use of san-serif font is sleek, which complements the design of the case that the company promotes
“W.ID” Wide Industrial Design
Reminiscent of digital type font – conveys modern design
Appears embossed and durable
Is bold – use of shadows and outlines and serious and confident.
The single use of colour on the full stop is nice – but seems un-necessary
I don’t like this logo as much as it seems a bit dated now with the attempt of a 3d type stamp.
“CCDS” Industrial design / product development
I love this logo as it is incredibly fresh and modern with a sleek edge to it
The use of e reflective surface makes the image jump out at you
The statement of the cherry implies new, fresh and dare I say, “cherished”, nurtured if you will.
The image is clean and enchanting.
Only issue would be the loss of the letters due to the white background.
Use of san-serif is nice and complements the image with its soft shadow edging.
“Dandelion”
A lovely soft and subtle image – due to the use of hue and curves of the logo.
The symbolism of the dandelion is nice as it reflects a mind map where ideas meet and come as one at the center and also implies drifting ideas that have landed here at this particular company.
The image seems very interesting a fresh – I like the depth it has created with the touch of reflection and variations of the grey lines that create dimension as well.
It is simple yet effective.
Subtle use of symbolism – falling objects into place
Soft colour – to imply ease
The use of san-serif font – modern appearance
Use of grey – reflect industrial metals
And the use of “d” appears like a smoke stack – also reflective of industrial revolution and design
“Oliver Smith” The best of craft and industry
Use of monochromatic scheme:
- reflects metal use
- illustrates classic and smoothness, there is not stark contrast as there is no use of black.
Use of san-serif font implies contemporary
Title is the name of the designer – reflects a persona and level of distinction between other companies
“Zune”
Bright colours in the logo– for contemporary market
Use of geometric shapes – implies conceptual design and uniqueness
Soft tone of grey for the company name…as the image takes over the name and has become more important it seems.
The logo/image reflects opening and unfolding ideas…
Use of san-serif font is sleek, which complements the design of the case that the company promotes
“W.ID” Wide Industrial Design
Reminiscent of digital type font – conveys modern design
Appears embossed and durable
Is bold – use of shadows and outlines and serious and confident.
The single use of colour on the full stop is nice – but seems un-necessary
I don’t like this logo as much as it seems a bit dated now with the attempt of a 3d type stamp.
“CCDS” Industrial design / product development
I love this logo as it is incredibly fresh and modern with a sleek edge to it
The use of e reflective surface makes the image jump out at you
The statement of the cherry implies new, fresh and dare I say, “cherished”, nurtured if you will.
The image is clean and enchanting.
Only issue would be the loss of the letters due to the white background.
Use of san-serif is nice and complements the image with its soft shadow edging.
“Dandelion”
A lovely soft and subtle image – due to the use of hue and curves of the logo.
The symbolism of the dandelion is nice as it reflects a mind map where ideas meet and come as one at the center and also implies drifting ideas that have landed here at this particular company.
The image seems very interesting a fresh – I like the depth it has created with the touch of reflection and variations of the grey lines that create dimension as well.
It is simple yet effective.
Assessment 5: Identity/houseware
“Simple Home Lending”
Effective use of colour - appears friendly and soft and approachable
The use of plain font without serifs appear clean and fresh – appropriate for the market
The symbolism of colour help imply each word different – blue for simple and green for home….yet it is interesting this is not carried out in the name of the company!
I like the use of the circle and the letters cutting out of the shape itself – it seems to say that this company will bring your life together – which is a very important message to the consumers
“Cherry Blossom”
This is a fairly obscure source of inspiration and study – in terms of studying and devising a logo for Rohan – yet I appreciate the subtle use of colour and the stamp like quality of the image
I think the over all logo is very obvious, there isn’t a lot of thought in it – but that can be a good thing and in terms of how it is made, the obviousness made me curious about the products that this company sold.
I also like how the typeface reflects the knots in the branches of the blossom tree.
“Design boutique”
The use of font and colour really bring this logo together.
The images are complemented by the text by their similar hues and tones which reflect an earthy, organic and modern lifestyle – which seems to appeal to the current market.
I like the use of circles and the almost geometric type writing it is a subtle contrast that I think is very affective.
“Koosh” designs
This company seems rather feminine via the use of pink and magenta tones
The use of overlapping pillow shaped squares and blocks of colour look great
The company appears friendly and ciche.
The type is nice and original; it does not seem contrived or obvious
Not overly bold – but says just enough – does not over shadow products
Overall I think this logo is very appealing and affective for the market it is directed at. The use of colour, interesting patterns of line and shape and simple font is aesthetic.
“Re-Surface”
I adore this logo. In terms of design, I think it is just lovely.
The message it sends is unreal.
I love the use of the timber effect – seems so organic and natural
I love the use of the stamped lettering as if it was a label – as if the company were making things that were their own and something original
The name is really cool “re-surfacing” changing something from what it was, revitalising things, rebuilding, re-making, re thinking!
I t also has some sort of timeless appeal to it as well – with the lyno type look to it which was so popular in interior designs many years ago and yet the meanings that I can draw from it seem so modern… the logo says a lot to me and makes me want to take a look at their products.
“Landl”
These guys make cupboards and furniture. So with this in mind when one considers the way the letters have been hidden – it really seems to make more sense.
In terms of the product and the target audience – I believe the type face and how its constructed is very effective.
It is original and bold and seems almost exclusive to a high end part of the market.
I question something about the logo – and I can’t put my finger on it – perhaps it needs a secondary graphic?
But I still very much appreciate the creative way in which they conveyed their name and the use of diagonal lines to imply movement and even a birds eye view of opening new doors?
I like the use of red – seems very different for a furniture company, which are often browns, dusty/dirty blues and pea greens.
Effective use of colour - appears friendly and soft and approachable
The use of plain font without serifs appear clean and fresh – appropriate for the market
The symbolism of colour help imply each word different – blue for simple and green for home….yet it is interesting this is not carried out in the name of the company!
I like the use of the circle and the letters cutting out of the shape itself – it seems to say that this company will bring your life together – which is a very important message to the consumers
“Cherry Blossom”
This is a fairly obscure source of inspiration and study – in terms of studying and devising a logo for Rohan – yet I appreciate the subtle use of colour and the stamp like quality of the image
I think the over all logo is very obvious, there isn’t a lot of thought in it – but that can be a good thing and in terms of how it is made, the obviousness made me curious about the products that this company sold.
I also like how the typeface reflects the knots in the branches of the blossom tree.
“Design boutique”
The use of font and colour really bring this logo together.
The images are complemented by the text by their similar hues and tones which reflect an earthy, organic and modern lifestyle – which seems to appeal to the current market.
I like the use of circles and the almost geometric type writing it is a subtle contrast that I think is very affective.
“Koosh” designs
This company seems rather feminine via the use of pink and magenta tones
The use of overlapping pillow shaped squares and blocks of colour look great
The company appears friendly and ciche.
The type is nice and original; it does not seem contrived or obvious
Not overly bold – but says just enough – does not over shadow products
Overall I think this logo is very appealing and affective for the market it is directed at. The use of colour, interesting patterns of line and shape and simple font is aesthetic.
“Re-Surface”
I adore this logo. In terms of design, I think it is just lovely.
The message it sends is unreal.
I love the use of the timber effect – seems so organic and natural
I love the use of the stamped lettering as if it was a label – as if the company were making things that were their own and something original
The name is really cool “re-surfacing” changing something from what it was, revitalising things, rebuilding, re-making, re thinking!
I t also has some sort of timeless appeal to it as well – with the lyno type look to it which was so popular in interior designs many years ago and yet the meanings that I can draw from it seem so modern… the logo says a lot to me and makes me want to take a look at their products.
“Landl”
These guys make cupboards and furniture. So with this in mind when one considers the way the letters have been hidden – it really seems to make more sense.
In terms of the product and the target audience – I believe the type face and how its constructed is very effective.
It is original and bold and seems almost exclusive to a high end part of the market.
I question something about the logo – and I can’t put my finger on it – perhaps it needs a secondary graphic?
But I still very much appreciate the creative way in which they conveyed their name and the use of diagonal lines to imply movement and even a birds eye view of opening new doors?
I like the use of red – seems very different for a furniture company, which are often browns, dusty/dirty blues and pea greens.
Assessment 5: inspirations
In terms of my inspiration I love looking left, right and centre of the field. I enjoy looking at things that are completely unrelated and seeing how I could somehow throw the essence of what makes that particular thing great and try and apply that to other things. So I have looked at a range of things for inspiration.
“Arch media”
Simple and bold
Use of soft grey and a bold red – the red catches your eye
The interesting slicing of the “A” is nice
The use of the arch reflects the company name, as does the “A” upon the arch.
The “A” implies that this company that deals with “media” is global…
The arch reminds me of the “Universal studios” title screen – the world turning and the sun rising… it seems to say that this company is like the sun…implying the company is confident and maybe in touch with modern technology
“Snoop Dogg: R&G; Rhythm & Gangster: the masterpiece”
The Importance of symmetry
The intricate use of font and the curves and curls – add interest
Nice use of contrast in size and thickness of font
I am intrigued by the choice of this elegant typeface as it contrasts with whom the poster refers to.
“Snoop Dogg” being a black American rapper who in some peoples opinion looks like a “druggy” or just not visually appealing due to his sloppy clothes and mannerisms – the contrast grabs my attention. The font itself appears to be manipulated and seems modern due to this juxta positioning of context – something not really seen before in history (due to the history of slavery and such) I am sure having his name printed in such an elegant, European, royalist type font is perhaps something to be admired, and noticed.
“Design21: Social Design Network”
Nice use of curves and geometric lines and how they contrast
Contrasting of line thickness
Monochromatic – nice and bold
“Social” reflected in the free and easy style of the scribble.
I also love the fact the scribble appears to be a metaphor for the “i’s” thoughts – as they are connected.
“Angus & Coote”
Mono-chromatic and classic in appearance
Classic serif font – gives a prestigious feel to it
Nicely framed – adds to the classic appeal
Reflects a hallmark of a jeweller and like a prestigious stamp
“KEGD”
Nice and bold font
Use of cursive, elegant, entwining font – the name entwines the company name – to imply the importance of the creator of the company.
The use of soft green tones contrasts nicely against the dark grey of the “KEGD”
Modern and confident in its execution
“Catalin Delatorre”
Nice delivery of identity via the colour and typeface of font
The use off image is interesting as well becoming the “o” in “Delatorre” – yet it may get lost if reduced?!
The typeface seems derived from the avante-guarde / art nuvuea period – and this gives a nice decorative and respected appeal.
I like the comparison of white and light blue – looks slick and non-offensive.
The graphic is nice and feminine which helps soften the logo and add to its allure.
“Arch media”
Simple and bold
Use of soft grey and a bold red – the red catches your eye
The interesting slicing of the “A” is nice
The use of the arch reflects the company name, as does the “A” upon the arch.
The “A” implies that this company that deals with “media” is global…
The arch reminds me of the “Universal studios” title screen – the world turning and the sun rising… it seems to say that this company is like the sun…implying the company is confident and maybe in touch with modern technology
“Snoop Dogg: R&G; Rhythm & Gangster: the masterpiece”
The Importance of symmetry
The intricate use of font and the curves and curls – add interest
Nice use of contrast in size and thickness of font
I am intrigued by the choice of this elegant typeface as it contrasts with whom the poster refers to.
“Snoop Dogg” being a black American rapper who in some peoples opinion looks like a “druggy” or just not visually appealing due to his sloppy clothes and mannerisms – the contrast grabs my attention. The font itself appears to be manipulated and seems modern due to this juxta positioning of context – something not really seen before in history (due to the history of slavery and such) I am sure having his name printed in such an elegant, European, royalist type font is perhaps something to be admired, and noticed.
“Design21: Social Design Network”
Nice use of curves and geometric lines and how they contrast
Contrasting of line thickness
Monochromatic – nice and bold
“Social” reflected in the free and easy style of the scribble.
I also love the fact the scribble appears to be a metaphor for the “i’s” thoughts – as they are connected.
“Angus & Coote”
Mono-chromatic and classic in appearance
Classic serif font – gives a prestigious feel to it
Nicely framed – adds to the classic appeal
Reflects a hallmark of a jeweller and like a prestigious stamp
“KEGD”
Nice and bold font
Use of cursive, elegant, entwining font – the name entwines the company name – to imply the importance of the creator of the company.
The use of soft green tones contrasts nicely against the dark grey of the “KEGD”
Modern and confident in its execution
“Catalin Delatorre”
Nice delivery of identity via the colour and typeface of font
The use off image is interesting as well becoming the “o” in “Delatorre” – yet it may get lost if reduced?!
The typeface seems derived from the avante-guarde / art nuvuea period – and this gives a nice decorative and respected appeal.
I like the comparison of white and light blue – looks slick and non-offensive.
The graphic is nice and feminine which helps soften the logo and add to its allure.
Sunday, March 30, 2008
Exercise 4...
Akanda:
•I really like the use of the crown - adds class
•the use of grey relates to the "silver jewellery"
•The bold, crisp font - looks clean and sophisticated
Gabriella:
•The use of colour is fresh, contemporary and ciche!
•The curly font is curved and really suits the company slogan - just looks casual and cute - really a place i'd go check out for new and simple and pretty jewellery for a girl.
• and the cursive font for the slogan adds a sense of style and class that may not have been captured in the logo!
Jensen:
•black and white colour - very crisp and bold
•the use of font - very bold as well!
•the fact there is no logo - it is just the name - makes it seem as prestigious - which it really is! (which contradicts what i said about myer... but really i think DJ's is more prestigious - even thought i prefer shopping in myer....dj's just seems to upper class...and maybe because i never had a DJ's anywhere near me while i was growing up just grace bros. i just have a preference to the familiar!....which is odd cause that was the same with target...but know i love target and not kmart...weird? i dunno! - maybe when i went in target i preferred the range...where in DJ's i thought it was a dull hole filled with over priced bleh that i didn't appreciate at the time...?!?!?!?!?)
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