Thursday, July 31, 2008
Wednesday, July 30, 2008
Week 10: Logo research - lots of colour
Iconic and very recognisable is the "ebay" logo. The use of colour and the font is as prestigious as the company is well known through out the world. The use of colours is eye catching and simple - thank golly there are only four letters! Can you imagine how expensive all its printing would be if they had called themselves "treasure chest".
I must admit that this logo is sparingly used - this is the full logo itself and when it is cut down it just becomes what is in the oval. But this is certainly on their business card - as it is currently stuck up on my wall. I find the image/logo very interesting as it is different from usual brands. I feel it speaks a lot about the brand aswell - with images associated with "Italy" such as a sexy broad and a fat gentleman! (i'll take a pic of the business card i have...) my card shows to italian clowns ontop of the oval...and images of the leaning tower of pisa and flamenco dancers (but obviously the italian version...not spanish as they wear a different kind of dress)...a woman pouring oil...grapes...I can see how this card can make a personal impression and when the logo gets "censored" if you will - like the banner at the shop is purely what is in the oval... i feel it just informs you what you already know... it's italy as soon as you take a bite of the gelato!
(btw i count over 6 colours.... lets not count the shades between them though cause then i think we'd be talking triple in terms of the business card.... but if we talk about just the oval...we are looking at about 4 colours)
As for pepsi... it makes me thirsty just looking at it! It uses only 3 colours - red, white and blue. These colours promoted the fresh, crisp and thirst quenching flavour and drink that is pepsi.... this is also used along with imagery of the rushing water and ice.
Logo reproduce smallies
Very recognisable from far away whether small or huge - it is always very easy to see and clear and bold! DC SHOE
"Mike & Jack" make candy and lollies - there logo is produced at a small scale a lot of the time - as candy tends to be little and easy to eat for the kiddies! And even with their photos - you can still see their little faces in a small item...(i have a candy boombox right here beside me and i have measured the logo as being...2cm long and 0.5 cm wide!
Paper mate pens - always have tiny logos on their stationary. And as soon as i see the font and the 2 heart shapes i know what brand it is.... i recognise it immediately! Very clear and bold.
week 5: reading thingy =)
Week 5: Thinking with Type: Text
Analysis of typography serves me twofold in my design process. First, the breakdown of its structure helps me take it out of the verbal environment and place it in the spatial realm. Here I can treat it as I do any other design element that has weight, mass and shape and then assess the bearing that those factors have on its layout and meaning. For instance, I must consider whether I want certain textual elements made distinct or made to conform. I find it helpful to start at a ground roots levels and evaluate the anatomical structure of the letter - which will always be answerable to font, style, size and case. The intimacy or interdependence between characters then evolves to the word, the line, the paragraph and finally the body/hierarchy of text. Even the positive and negative spaces created between letters and passages affect composition (and ‘shade’ as indicated by the reading). Kerning, tracking, line spacing and alignment are just some considerations of text that give varying effects and hence value.
Secondly, awareness of certain typography characteristics allows me to spot common design flaws which may be aesthetically unpleasing or uncomfortable to the viewer; those appropriately named ‘Typecrimes’ in the reading.
These spatial and organizational considerations of textual components are essential and have direct consequence on the aesthetics of my overall design.
Analysis of typography serves me twofold in my design process. First, the breakdown of its structure helps me take it out of the verbal environment and place it in the spatial realm. Here I can treat it as I do any other design element that has weight, mass and shape and then assess the bearing that those factors have on its layout and meaning. For instance, I must consider whether I want certain textual elements made distinct or made to conform. I find it helpful to start at a ground roots levels and evaluate the anatomical structure of the letter - which will always be answerable to font, style, size and case. The intimacy or interdependence between characters then evolves to the word, the line, the paragraph and finally the body/hierarchy of text. Even the positive and negative spaces created between letters and passages affect composition (and ‘shade’ as indicated by the reading). Kerning, tracking, line spacing and alignment are just some considerations of text that give varying effects and hence value.
Secondly, awareness of certain typography characteristics allows me to spot common design flaws which may be aesthetically unpleasing or uncomfortable to the viewer; those appropriately named ‘Typecrimes’ in the reading.
These spatial and organizational considerations of textual components are essential and have direct consequence on the aesthetics of my overall design.
week 5: Doll/toy logos
Bratz uses bright pink font with a golden border that glistens. This appeals to the feminine market as pink is very much associated with femininity since birth. The use of the hallow is also very significant implying innocence, purity, and the idea that this company produces and gives their product to "little angels". The use of the stars and the blue sky s also an enchanting image and sparkles/stars/twinkles are often used in disney and animated features to imply magic and fantasy - which also encourages girls and even parents to believe that this brand is a friendly and positive company and will produce amazing, cute, magical, beautiful things - especially since that fairytales and notions of "angels" are often seen as very affirmative and good.
I really like this logo as it appears classic. the logo is black and white and uses a very fancy and curved/english script. I also very much appreciate the idea of the "i" and the "d" being incorporated into the symbol/logo used by the brand. The Idea of the company being called "irish doll" and the logo makes me think that the company produces old fashioned type dolls that wear perhaps Victorian clothes or something with a western european flavour to it. The use of the harp and the silhuotte of the figure also reveals ideas of a classical age due to the connections to orchestral music and the woman balancing a vase or an old fashioned hair do!
To be honest I would be curious to see the Dolls from this brand any day over the "Bratz" brand - as i have a natural hatred of "bratz" (being a lover of Barbie who can blame me really - i feel bratz have now put too much emphasis on the face....which might be nice but seriously bratz look cheap and dress more like whores than Barbie ever did....but i guess this can be a huge argument but I know I find classical dolls with old fashioned costumes way more appealing than some chick with platinum blond streaks in her hair with a boob tube and a mini skirt *cough* BRATZ *cough*)
I found "Emily Doll" through google when i looked up "doll logos/doll brands/toy brands/toy logos". And i must say i really like the logo. It is very modern and would appeal to the younger generation and even the new age mums out there. I love the 3d text and the coral red/pink colours. I feel they are not too different from the overly used baby/bright pinks that bratz and barbie use and many other brands that try and sell to the girl market. I feel that these tones are really intriguing esecially with the use of the cursive script with the slogan "come play with me" it is really enticing...maybe even for boys - haha. Kind of suggestive. But what doll isn't? Even the pose of the so called "doll" in the logo seems flirtatious - but i certainly love the play on the love heart that turns into an air balloon...and then pulls the strings of the doll!
I liek the connection you can make with those symbols. It is very natural to make your dolls fall in love with one another and have relationships. And i feel that the notion of "love" is a very strong tale...a strong idea and message that is told particularly to young girls - through film, stories and even music. And so with the use of the love heart it implies that girls can live these things out through these particular dolls successfully! I dunno now if that is great - with all the sexual innuendo presented in this logo.... But to a degree i am sure it is innocent as the colour is soft and overall it is a sweet in its entirity. If it were to be a serious logo about blow up dolls or something i feel the logo itself would be red and black...implying dangerous "liasons" HAHA. Oh dear!
And here we are finally at the "Cabbage Path Kids" logo. Now i had a cabbage patch doll...And i thought they were great - so Horah for their branding! But i think what is nice about the brand/logo itself is that it shows you what you get and the story behind the name. I love how the baby head is actually in a cabbage patch. And that the head is the actual design of the dolls head. I also really liek the colours - they are so different - the green mainly. And i also love the importants place on the image itself. It is as strong as the company name i feel.
As for the text - i love how all the words connect and that it curves around the image almost like a crest/family shield. And with the addition of the ribbon above "25 year celebration" (even if it isn't always there) it helps convey how prestigious, strong and loved the brand is...and adding something more credible to the brand...like an award!
I like the drawing of the logo as well...I like how it has now become more 3d over the years and showing the depth to the leaves and the bright eyes of the baby. The face looks as smooth as the actual dolls face is. And i think that is a great selling tool - being able to draw that connection of the image to the actual doll itself.
I may go try and find my dolls now... time to play again ^^;
Tuesday, July 29, 2008
Week 4: How do you write a design brief?
David’s Airey’s column on design briefs made me contemplate the ways in which I could acquire relevant information from my clients. This process is paramount before I even begin the creative design stage. I was surprised to acknowledge that even in the professional environment I may need to reinvent creative methods of obtaining a brief when none is given, or if given without substance. Airey for instance sends a new ‘briefless’ client a PDF questionnaire to abstract the background information and target objectives he requires. More generally, Airey reiterates for me the importance of the brief as both a list of objectives and a point of reference to save myself and my client time and money throughout the design process. As seems fitting in the information age, in the design process more information is better than a depletion of it.
Week 2: Revenge of the Brand
I gathered from Frankel’s excerpt that great branding is founded on great differentiation. I enjoy the principle that your product must simply stand alone among others. Those techniques employed by, what he calls, the ‘Big Time Brands’ are there to prove to potential buyers that there is no other real solution to their problem other than the one offered by their own product. Frankel also lists common elements among good brands that I think are relevant when thinking about my design concepts in general, including communicating a message clearly, quickly as well as striking an emotional chord with the prospective buyer or client and engaging them to close the sale. I particularly enjoyed his comment ‘advertising grabs their minds. Branding gets their hearts’ revealing that intimate space that must be acknowledged between product and its buyer.
The wikipedia readings remind me that my design elements, whether logos, logotypes or other concepts must strive to be in keeping with my clients corporate identity. My design no matter how modest is ultimately developing, reinforcing or renovating my client’s reputation or their company “persona”.
The wikipedia readings remind me that my design elements, whether logos, logotypes or other concepts must strive to be in keeping with my clients corporate identity. My design no matter how modest is ultimately developing, reinforcing or renovating my client’s reputation or their company “persona”.
Monday, May 5, 2008
Assessment 5: Design Brief
Rohan Nicols is an Australian designer with a fetish for metal smithing and jewellery. He appreciates interesting and new materials with which he designs original and unique objects. Rohan admires modern styles of design and industrial design. He incorporates smooth and refined details within his works and takes advantage of new and modern techniques.
The direction I would like to take is one that incorporates Rohan Nicol’s identity and personality as well as his process as a designer. I would like to be able to convey in his logo his love of design, particularly industrial design.
On his behalf I would like to take advantage of clean lines, simple shapes and an image/logo that represents Rohan as a crisp, new and cutting edge designer. The logo will also hopefully reflect his style and his creative process. It will convey his attraction to modernist styling’s along with his admiration of modern materials.
In order to capture his markets attention Rohan will need a variety of elements to his logo. Firtsly, we consider the title/name of the company. He originally considered the use of “UBLO” as his company name, but has expressed he would prefer his name to be apart of the logo. I believe this is a good step as his name is very important in terms of the company he has built up. As his name really is a bold statement about what he delivers to the market, as it is his work, his design and his creation…essentially it is him.
The use of his name will deliver a strong message to his market making him seem confident about his work and appear more prestigious. And combining this with a secondary graphic will be very impressive. The marriage of the image and the name is important as image can eventually overtake the name and be an easy and cost effective way to market his product line.
However the company and the logo must not take over the products of course but complement them. To do this we must consider the reduction of decoration in the entire logo, including the name. The use of minimalist design will thus enforce Rohan’s company and presence within the market and furthermore complement his work (being modern).
The logo must be simple and easy to scale in order to be placed on a range of things such as letterheads, business cards, websites, stamped upon Rohan’s work to identify it, brochure, large enough to be placed onto a booth/stall at a market and later for stationary.
In terms of the designing of the logo the following have been considered:
• Bold
• Sharp
• Rough – to appear like design concepts
• the contrast of the initial concept and the final product
• modern
• industrial designs
• And geometric
The direction I would like to take is one that incorporates Rohan Nicol’s identity and personality as well as his process as a designer. I would like to be able to convey in his logo his love of design, particularly industrial design.
On his behalf I would like to take advantage of clean lines, simple shapes and an image/logo that represents Rohan as a crisp, new and cutting edge designer. The logo will also hopefully reflect his style and his creative process. It will convey his attraction to modernist styling’s along with his admiration of modern materials.
In order to capture his markets attention Rohan will need a variety of elements to his logo. Firtsly, we consider the title/name of the company. He originally considered the use of “UBLO” as his company name, but has expressed he would prefer his name to be apart of the logo. I believe this is a good step as his name is very important in terms of the company he has built up. As his name really is a bold statement about what he delivers to the market, as it is his work, his design and his creation…essentially it is him.
The use of his name will deliver a strong message to his market making him seem confident about his work and appear more prestigious. And combining this with a secondary graphic will be very impressive. The marriage of the image and the name is important as image can eventually overtake the name and be an easy and cost effective way to market his product line.
However the company and the logo must not take over the products of course but complement them. To do this we must consider the reduction of decoration in the entire logo, including the name. The use of minimalist design will thus enforce Rohan’s company and presence within the market and furthermore complement his work (being modern).
The logo must be simple and easy to scale in order to be placed on a range of things such as letterheads, business cards, websites, stamped upon Rohan’s work to identify it, brochure, large enough to be placed onto a booth/stall at a market and later for stationary.
In terms of the designing of the logo the following have been considered:
• Bold
• Sharp
• Rough – to appear like design concepts
• the contrast of the initial concept and the final product
• modern
• industrial designs
• And geometric
Assessment 5: Identities
“ds” industrial design:
Subtle use of symbolism – falling objects into place
Soft colour – to imply ease
The use of san-serif font – modern appearance
Use of grey – reflect industrial metals
And the use of “d” appears like a smoke stack – also reflective of industrial revolution and design
“Oliver Smith” The best of craft and industry
Use of monochromatic scheme:
- reflects metal use
- illustrates classic and smoothness, there is not stark contrast as there is no use of black.
Use of san-serif font implies contemporary
Title is the name of the designer – reflects a persona and level of distinction between other companies
“Zune”
Bright colours in the logo– for contemporary market
Use of geometric shapes – implies conceptual design and uniqueness
Soft tone of grey for the company name…as the image takes over the name and has become more important it seems.
The logo/image reflects opening and unfolding ideas…
Use of san-serif font is sleek, which complements the design of the case that the company promotes
“W.ID” Wide Industrial Design
Reminiscent of digital type font – conveys modern design
Appears embossed and durable
Is bold – use of shadows and outlines and serious and confident.
The single use of colour on the full stop is nice – but seems un-necessary
I don’t like this logo as much as it seems a bit dated now with the attempt of a 3d type stamp.
“CCDS” Industrial design / product development
I love this logo as it is incredibly fresh and modern with a sleek edge to it
The use of e reflective surface makes the image jump out at you
The statement of the cherry implies new, fresh and dare I say, “cherished”, nurtured if you will.
The image is clean and enchanting.
Only issue would be the loss of the letters due to the white background.
Use of san-serif is nice and complements the image with its soft shadow edging.
“Dandelion”
A lovely soft and subtle image – due to the use of hue and curves of the logo.
The symbolism of the dandelion is nice as it reflects a mind map where ideas meet and come as one at the center and also implies drifting ideas that have landed here at this particular company.
The image seems very interesting a fresh – I like the depth it has created with the touch of reflection and variations of the grey lines that create dimension as well.
It is simple yet effective.
Subtle use of symbolism – falling objects into place
Soft colour – to imply ease
The use of san-serif font – modern appearance
Use of grey – reflect industrial metals
And the use of “d” appears like a smoke stack – also reflective of industrial revolution and design
“Oliver Smith” The best of craft and industry
Use of monochromatic scheme:
- reflects metal use
- illustrates classic and smoothness, there is not stark contrast as there is no use of black.
Use of san-serif font implies contemporary
Title is the name of the designer – reflects a persona and level of distinction between other companies
“Zune”
Bright colours in the logo– for contemporary market
Use of geometric shapes – implies conceptual design and uniqueness
Soft tone of grey for the company name…as the image takes over the name and has become more important it seems.
The logo/image reflects opening and unfolding ideas…
Use of san-serif font is sleek, which complements the design of the case that the company promotes
“W.ID” Wide Industrial Design
Reminiscent of digital type font – conveys modern design
Appears embossed and durable
Is bold – use of shadows and outlines and serious and confident.
The single use of colour on the full stop is nice – but seems un-necessary
I don’t like this logo as much as it seems a bit dated now with the attempt of a 3d type stamp.
“CCDS” Industrial design / product development
I love this logo as it is incredibly fresh and modern with a sleek edge to it
The use of e reflective surface makes the image jump out at you
The statement of the cherry implies new, fresh and dare I say, “cherished”, nurtured if you will.
The image is clean and enchanting.
Only issue would be the loss of the letters due to the white background.
Use of san-serif is nice and complements the image with its soft shadow edging.
“Dandelion”
A lovely soft and subtle image – due to the use of hue and curves of the logo.
The symbolism of the dandelion is nice as it reflects a mind map where ideas meet and come as one at the center and also implies drifting ideas that have landed here at this particular company.
The image seems very interesting a fresh – I like the depth it has created with the touch of reflection and variations of the grey lines that create dimension as well.
It is simple yet effective.
Assessment 5: Identity/houseware
“Simple Home Lending”
Effective use of colour - appears friendly and soft and approachable
The use of plain font without serifs appear clean and fresh – appropriate for the market
The symbolism of colour help imply each word different – blue for simple and green for home….yet it is interesting this is not carried out in the name of the company!
I like the use of the circle and the letters cutting out of the shape itself – it seems to say that this company will bring your life together – which is a very important message to the consumers
“Cherry Blossom”
This is a fairly obscure source of inspiration and study – in terms of studying and devising a logo for Rohan – yet I appreciate the subtle use of colour and the stamp like quality of the image
I think the over all logo is very obvious, there isn’t a lot of thought in it – but that can be a good thing and in terms of how it is made, the obviousness made me curious about the products that this company sold.
I also like how the typeface reflects the knots in the branches of the blossom tree.
“Design boutique”
The use of font and colour really bring this logo together.
The images are complemented by the text by their similar hues and tones which reflect an earthy, organic and modern lifestyle – which seems to appeal to the current market.
I like the use of circles and the almost geometric type writing it is a subtle contrast that I think is very affective.
“Koosh” designs
This company seems rather feminine via the use of pink and magenta tones
The use of overlapping pillow shaped squares and blocks of colour look great
The company appears friendly and ciche.
The type is nice and original; it does not seem contrived or obvious
Not overly bold – but says just enough – does not over shadow products
Overall I think this logo is very appealing and affective for the market it is directed at. The use of colour, interesting patterns of line and shape and simple font is aesthetic.
“Re-Surface”
I adore this logo. In terms of design, I think it is just lovely.
The message it sends is unreal.
I love the use of the timber effect – seems so organic and natural
I love the use of the stamped lettering as if it was a label – as if the company were making things that were their own and something original
The name is really cool “re-surfacing” changing something from what it was, revitalising things, rebuilding, re-making, re thinking!
I t also has some sort of timeless appeal to it as well – with the lyno type look to it which was so popular in interior designs many years ago and yet the meanings that I can draw from it seem so modern… the logo says a lot to me and makes me want to take a look at their products.
“Landl”
These guys make cupboards and furniture. So with this in mind when one considers the way the letters have been hidden – it really seems to make more sense.
In terms of the product and the target audience – I believe the type face and how its constructed is very effective.
It is original and bold and seems almost exclusive to a high end part of the market.
I question something about the logo – and I can’t put my finger on it – perhaps it needs a secondary graphic?
But I still very much appreciate the creative way in which they conveyed their name and the use of diagonal lines to imply movement and even a birds eye view of opening new doors?
I like the use of red – seems very different for a furniture company, which are often browns, dusty/dirty blues and pea greens.
Effective use of colour - appears friendly and soft and approachable
The use of plain font without serifs appear clean and fresh – appropriate for the market
The symbolism of colour help imply each word different – blue for simple and green for home….yet it is interesting this is not carried out in the name of the company!
I like the use of the circle and the letters cutting out of the shape itself – it seems to say that this company will bring your life together – which is a very important message to the consumers
“Cherry Blossom”
This is a fairly obscure source of inspiration and study – in terms of studying and devising a logo for Rohan – yet I appreciate the subtle use of colour and the stamp like quality of the image
I think the over all logo is very obvious, there isn’t a lot of thought in it – but that can be a good thing and in terms of how it is made, the obviousness made me curious about the products that this company sold.
I also like how the typeface reflects the knots in the branches of the blossom tree.
“Design boutique”
The use of font and colour really bring this logo together.
The images are complemented by the text by their similar hues and tones which reflect an earthy, organic and modern lifestyle – which seems to appeal to the current market.
I like the use of circles and the almost geometric type writing it is a subtle contrast that I think is very affective.
“Koosh” designs
This company seems rather feminine via the use of pink and magenta tones
The use of overlapping pillow shaped squares and blocks of colour look great
The company appears friendly and ciche.
The type is nice and original; it does not seem contrived or obvious
Not overly bold – but says just enough – does not over shadow products
Overall I think this logo is very appealing and affective for the market it is directed at. The use of colour, interesting patterns of line and shape and simple font is aesthetic.
“Re-Surface”
I adore this logo. In terms of design, I think it is just lovely.
The message it sends is unreal.
I love the use of the timber effect – seems so organic and natural
I love the use of the stamped lettering as if it was a label – as if the company were making things that were their own and something original
The name is really cool “re-surfacing” changing something from what it was, revitalising things, rebuilding, re-making, re thinking!
I t also has some sort of timeless appeal to it as well – with the lyno type look to it which was so popular in interior designs many years ago and yet the meanings that I can draw from it seem so modern… the logo says a lot to me and makes me want to take a look at their products.
“Landl”
These guys make cupboards and furniture. So with this in mind when one considers the way the letters have been hidden – it really seems to make more sense.
In terms of the product and the target audience – I believe the type face and how its constructed is very effective.
It is original and bold and seems almost exclusive to a high end part of the market.
I question something about the logo – and I can’t put my finger on it – perhaps it needs a secondary graphic?
But I still very much appreciate the creative way in which they conveyed their name and the use of diagonal lines to imply movement and even a birds eye view of opening new doors?
I like the use of red – seems very different for a furniture company, which are often browns, dusty/dirty blues and pea greens.
Assessment 5: inspirations
In terms of my inspiration I love looking left, right and centre of the field. I enjoy looking at things that are completely unrelated and seeing how I could somehow throw the essence of what makes that particular thing great and try and apply that to other things. So I have looked at a range of things for inspiration.
“Arch media”
Simple and bold
Use of soft grey and a bold red – the red catches your eye
The interesting slicing of the “A” is nice
The use of the arch reflects the company name, as does the “A” upon the arch.
The “A” implies that this company that deals with “media” is global…
The arch reminds me of the “Universal studios” title screen – the world turning and the sun rising… it seems to say that this company is like the sun…implying the company is confident and maybe in touch with modern technology
“Snoop Dogg: R&G; Rhythm & Gangster: the masterpiece”
The Importance of symmetry
The intricate use of font and the curves and curls – add interest
Nice use of contrast in size and thickness of font
I am intrigued by the choice of this elegant typeface as it contrasts with whom the poster refers to.
“Snoop Dogg” being a black American rapper who in some peoples opinion looks like a “druggy” or just not visually appealing due to his sloppy clothes and mannerisms – the contrast grabs my attention. The font itself appears to be manipulated and seems modern due to this juxta positioning of context – something not really seen before in history (due to the history of slavery and such) I am sure having his name printed in such an elegant, European, royalist type font is perhaps something to be admired, and noticed.
“Design21: Social Design Network”
Nice use of curves and geometric lines and how they contrast
Contrasting of line thickness
Monochromatic – nice and bold
“Social” reflected in the free and easy style of the scribble.
I also love the fact the scribble appears to be a metaphor for the “i’s” thoughts – as they are connected.
“Angus & Coote”
Mono-chromatic and classic in appearance
Classic serif font – gives a prestigious feel to it
Nicely framed – adds to the classic appeal
Reflects a hallmark of a jeweller and like a prestigious stamp
“KEGD”
Nice and bold font
Use of cursive, elegant, entwining font – the name entwines the company name – to imply the importance of the creator of the company.
The use of soft green tones contrasts nicely against the dark grey of the “KEGD”
Modern and confident in its execution
“Catalin Delatorre”
Nice delivery of identity via the colour and typeface of font
The use off image is interesting as well becoming the “o” in “Delatorre” – yet it may get lost if reduced?!
The typeface seems derived from the avante-guarde / art nuvuea period – and this gives a nice decorative and respected appeal.
I like the comparison of white and light blue – looks slick and non-offensive.
The graphic is nice and feminine which helps soften the logo and add to its allure.
“Arch media”
Simple and bold
Use of soft grey and a bold red – the red catches your eye
The interesting slicing of the “A” is nice
The use of the arch reflects the company name, as does the “A” upon the arch.
The “A” implies that this company that deals with “media” is global…
The arch reminds me of the “Universal studios” title screen – the world turning and the sun rising… it seems to say that this company is like the sun…implying the company is confident and maybe in touch with modern technology
“Snoop Dogg: R&G; Rhythm & Gangster: the masterpiece”
The Importance of symmetry
The intricate use of font and the curves and curls – add interest
Nice use of contrast in size and thickness of font
I am intrigued by the choice of this elegant typeface as it contrasts with whom the poster refers to.
“Snoop Dogg” being a black American rapper who in some peoples opinion looks like a “druggy” or just not visually appealing due to his sloppy clothes and mannerisms – the contrast grabs my attention. The font itself appears to be manipulated and seems modern due to this juxta positioning of context – something not really seen before in history (due to the history of slavery and such) I am sure having his name printed in such an elegant, European, royalist type font is perhaps something to be admired, and noticed.
“Design21: Social Design Network”
Nice use of curves and geometric lines and how they contrast
Contrasting of line thickness
Monochromatic – nice and bold
“Social” reflected in the free and easy style of the scribble.
I also love the fact the scribble appears to be a metaphor for the “i’s” thoughts – as they are connected.
“Angus & Coote”
Mono-chromatic and classic in appearance
Classic serif font – gives a prestigious feel to it
Nicely framed – adds to the classic appeal
Reflects a hallmark of a jeweller and like a prestigious stamp
“KEGD”
Nice and bold font
Use of cursive, elegant, entwining font – the name entwines the company name – to imply the importance of the creator of the company.
The use of soft green tones contrasts nicely against the dark grey of the “KEGD”
Modern and confident in its execution
“Catalin Delatorre”
Nice delivery of identity via the colour and typeface of font
The use off image is interesting as well becoming the “o” in “Delatorre” – yet it may get lost if reduced?!
The typeface seems derived from the avante-guarde / art nuvuea period – and this gives a nice decorative and respected appeal.
I like the comparison of white and light blue – looks slick and non-offensive.
The graphic is nice and feminine which helps soften the logo and add to its allure.
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