Exercise 4...

Akanda:

•I really like the use of the crown - adds class
•the use of grey relates to the "silver jewellery"
•The bold, crisp font - looks clean and sophisticated


Gabriella:

•The use of colour is fresh, contemporary and ciche!
•The curly font is curved and really suits the company slogan - just looks casual and cute - really a place i'd go check out for new and simple and pretty jewellery for a girl.
• and the cursive font for the slogan adds a sense of style and class that may not have been captured in the logo!


Jensen:

•black and white colour - very crisp and bold
•the use of font - very bold as well!
•the fact there is no logo - it is just the name - makes it seem as prestigious - which it really is! (which contradicts what i said about myer... but really i think DJ's is more prestigious - even thought i prefer shopping in myer....dj's just seems to upper class...and maybe because i never had a DJ's anywhere near me while i was growing up just grace bros. i just have a preference to the familiar!....which is odd cause that was the same with target...but know i love target and not kmart...weird? i dunno! - maybe when i went in target i preferred the range...where in DJ's i thought it was a dull hole filled with over priced bleh that i didn't appreciate at the time...?!?!?!?!?)

Exercise 3...

Kmart: The use of colour is less opposing than Myers. To me, the use of blue and red and the contrast of these shades are more friendly due to their brightness and the sizing of the font used (the big "k" and the smaller "mart") in contrast to the big solid "myer" that is black and large









Target: A positive appeal is gained from the use of red in this logo, and the circle/target shape re-inforces the company name! The circle also seems softer in comparison to the myer logo.

SO... the kmart and the target logo seem more appealing to their market who is young and looking for something simple, cheap, easy...where as the myer logo seems serious and strong - means business if you will, expensive and sophisticated... much like .......








David Jones: this logo seems very serious, bold and sophisticated much like the myer logo...due to the use of black and the hound tooth print (symbols falling into place)...i believe David Jones is definately Myers main competition in terms of selling to a similar market! Both use black and white and a bold/strong font...but the use of the hounds tooth print... really seems to aid the DJ logo.... if you have one...and can have two... why not have two... so you can cover all grounds of the advertising market... eg...(the use of the print seems to overtake the company name...in my opinion)

Exercise 3 - Logo redesign

Re-designing myer logo:





















Re-designing and Incorporating the slogan:


















Creating a suitable business card:



















And creating a suitable letter head:




















And my favourite designs for the business card and letterhead are:



these are my favourites because they are simple yet they stand out in my opinion from the others.... with the cool water mark of the curl and the seperation of the red box and bars!

Week two: Various circles

Image one:


The DC logo over the years has used some for of circle. The was in which they have used the circle to enhance or strengthen their logo is quite interesting to me. In the beginning it almost appears like a postage stamp and through the years it seem sto develop into something that could be easily printed and encouraged the use of colour on the covers of their comics (which must have been an exciting prospect back in the day?) and then the classic black and white colours were utilised possibly to stand out and be bold on the covers that were now becoming more intricate

...and these days with the use of embossing on their more contemporary covers the blue and logo would look quite interesting especially with the use of the star reflecting the character of captian america and the american patriotism that is their culture....and the fact they deal with fantastical worlds and characters astar must have seemed quite an obvious next step to (as well as their past use of "the line of super stars")

Image two:


The "citycar club" logo really seems a place to go for the younger generation looking for an easy location to loo up cars on the internet! The bright pink and the use of an "ideas" bubble would really connect with people looking for something simple and well structered. to me its a great logo because it looks fresh and new and clean. to me this means the site/company and the most likely the layout of the page (once you go and look up the company online) will look almost as appealing as the logo...and thus it would be a great place to look up vehivles on the net...and to me that prospect is exciting..

i like the use of the circle...it seems to keep the logo together...but may face some issues once it is reduced. The use of colour catches your eye and the use of contrasting black and white too.


Image three:


The Nissan logo has dealt with the constraints of the circular shape by building a bar across and almost stamping the company name in a contasting dark colour. The circle with the bar across it almost seems to symbolise getting from "a to b". The use of the bar is very nice and simple and that will appeal to people... simplicity rules....

Week 1: Crest findings

Image one:



"To your health" - a toast in Latin to seem prestigious! And the just like the UK coat of arms - the use of the Unicorn and the Lion, the use of the crown...and the Tudor rose - all these symbols make the coat of arms for "English Ale" seem like the "real deal" if you will! All these images appeal to the history of the company and what the company stands for - in touch with the roots of the settlement and building of a nation - just makes the company stand out because it has a basis and background that it wants to uphold!

Image two:


"Stuttgart" - A German industrial city in which Porsche vehicles are manufactured. The horse power of the car symbolised by the rearing/bucking and sculpted beast of an animal silhouetted against a golden hue! The horse is the image used for porsche, which to me really has becme such a recognisable symbol.

And the use of colour is very interesting...the crimson, ebony and gold now make me think of the German flag! And presented in a crest/shield type format really establishes the history of the company...connecting the horse to a family name and their basis in German history!

Image three:


"Couture" - meaning "the design and manufacture of fashinable clothes to a client's specific requirements and measurements"

Although not quite a crest or shield there is some relation through the use of the crown and its placement in the centre of image, the use of the floral inspired designs that is symmetrical and seem to grow from the crown and grow up and around the title, the font of the title/company name uses an old english type script! All of which combined make the logo seem more upper-class and prestigious and even fashionable.

Exercise 2 - Logo and logotype variations

They are my favourite three! I like them because they are simple and use colour. Some of my other trials were too busy i thought or VERY, VERY simple. In terms of what i create i like being a bit rough and sketchy...or having some character whether the circles are not perfect or appear to have movement in them....bubbling off into the distance or being twisted....flipped - that sort of thing seems to appeal to me and hopefully make the furniture company more appealing!

Exercise 1 - Analysis of logos too

2)



























How do i feel about these logos?
WONKA: This logo feels positive and reminds me of the character from "Willy Wonka" - and thus it makes me believe the logo is a lot more "cooler" due to the connection of the company that produces candy with the character created by Rhoal Dahl. The hat also makes the logo seem more appealing and fun (bringing a part of the character closer to the company....)
FOX: The logo for "Fox" makes me think of a large corporation/company that was created at the turn of the century due to the lights (reminds me of batman actually) and seems larger than life/ a cut above the rest.

How does the symbol affect the way i feel about the company?
WONKA: The hat is a big deal, along with the chosen font and colour! It is all about the purple font and the hat that really bring to life the identity of this company. So looking at the hat in particular - Willy Wonka wears a top hat - it may not be purple (which is kind of interesting!) But it must be his purple suit that makes the connection?
FOX: The logo makes the company seem prestigious, powerful and in control of bringing the cinema/the theatre to you, even a large and entertaining show filled with light - guaranteed to impress!

How is the logo attractive (aesthetically=shape and feel of logo)?
WONKA: To be honest i really love the slanting of the logo - and how it is asymmetrical! It has great use of negative space and contrast in shades! The curve in the font is subtle and effective with the idea of "fun" emphasised by the use of the top hat!
FOX: In terms of this logo the golden glow and nice gradients of darkness towards light, the spot lights and the soft clouds amongst the stars is really gorgeous! And the use of 3d lettering and the dimensions of the environment (in contrast to the wonka logo which is 2d) it really stands out - especially for its time (being the early 20th century)

Can you separate how you feel about the logo from the supposed attractiveness of these logos?
I do like these logos - but I must say i do not feel biased - I am not OBSESSED with Fox films and i am not a uge fan of candy these days...BUT...
WONKA: This logo could do with a revamp (it may have been done since this version was made...as the website is rather funky looking here - but if it seemed more curved and curly to go along wit the more recent film...
original text seen "here"
recent films text seen"here"
FOX: In terms of this logo - i believe it is important for FOX to keep the same image - as they are all about foundations and i believe it is important to keep the image they have - in terms of their history!

Exercise 1 - Analysis of logos

1)



As you may be able to notice the scythe is a very important image in my family.

The scythe was possible used as a symbol for our family as we may have come from an agricultural background and who ever was granted arms had land and must have been a soldier - in order to have been granted a coat of arms

To me this symbol represents strength and precision. I feel very honoured to be associated with this image - maybe it isn't the most AMAZING symbol - like a lion for example, but to me it is fascinating that my family names goes so far back in history that our name is mentioned in the dooms day book.

I must say that i have no idea really why it might be so appealing despite being connected to my heritage... but i remember when I first realised it was apart of my family feeling originally disappointed and then later thinking "actually that is a great symbol" - possibly because I am interested in mythology and to me it reminds me of that for certain reasons i can not seem to pinpoint at the moment... or maybe because in my childhood I've always used it in my concept designs for characters...

i just feel connected to it in some way - and maybe its been planted into my brain because my dad has studied genealogy for many, many years and his interest has spiked my own...

the mystery goes on, i dare say!??!?