Rohan website

Rohan Final letterhead

Rohan Test letterheads

Chosen business card

Rohan test business cards

Week 10: Logo research - lots of colour

Iconic and very recognisable is the "ebay" logo. The use of colour and the font is as prestigious as the company is well known through out the world. The use of colours is eye catching and simple - thank golly there are only four letters! Can you imagine how expensive all its printing would be if they had called themselves "treasure chest".












I must admit that this logo is sparingly used - this is the full logo itself and when it is cut down it just becomes what is in the oval. But this is certainly on their business card - as it is currently stuck up on my wall. I find the image/logo very interesting as it is different from usual brands. I feel it speaks a lot about the brand aswell - with images associated with "Italy" such as a sexy broad and a fat gentleman! (i'll take a pic of the business card i have...) my card shows to italian clowns ontop of the oval...and images of the leaning tower of pisa and flamenco dancers (but obviously the italian version...not spanish as they wear a different kind of dress)...a woman pouring oil...grapes...I can see how this card can make a personal impression and when the logo gets "censored" if you will - like the banner at the shop is purely what is in the oval... i feel it just informs you what you already know... it's italy as soon as you take a bite of the gelato!

(btw i count over 6 colours.... lets not count the shades between them though cause then i think we'd be talking triple in terms of the business card.... but if we talk about just the oval...we are looking at about 4 colours)


















As for pepsi... it makes me thirsty just looking at it! It uses only 3 colours - red, white and blue. These colours promoted the fresh, crisp and thirst quenching flavour and drink that is pepsi.... this is also used along with imagery of the rushing water and ice.

week 6: 3 logos for client

week 6: testing logos

Logo reproduce smallies

Very recognisable from far away whether small or huge - it is always very easy to see and clear and bold! DC SHOE





"Mike & Jack" make candy and lollies - there logo is produced at a small scale a lot of the time - as candy tends to be little and easy to eat for the kiddies! And even with their photos - you can still see their little faces in a small item...(i have a candy boombox right here beside me and i have measured the logo as being...2cm long and 0.5 cm wide!










Paper mate pens - always have tiny logos on their stationary. And as soon as i see the font and the 2 heart shapes i know what brand it is.... i recognise it immediately! Very clear and bold.

Teenage Fashion Fonts tests

week 5: reading thingy =)

Week 5: Thinking with Type: Text

Analysis of typography serves me twofold in my design process. First, the breakdown of its structure helps me take it out of the verbal environment and place it in the spatial realm. Here I can treat it as I do any other design element that has weight, mass and shape and then assess the bearing that those factors have on its layout and meaning. For instance, I must consider whether I want certain textual elements made distinct or made to conform. I find it helpful to start at a ground roots levels and evaluate the anatomical structure of the letter - which will always be answerable to font, style, size and case. The intimacy or interdependence between characters then evolves to the word, the line, the paragraph and finally the body/hierarchy of text. Even the positive and negative spaces created between letters and passages affect composition (and ‘shade’ as indicated by the reading). Kerning, tracking, line spacing and alignment are just some considerations of text that give varying effects and hence value.

Secondly, awareness of certain typography characteristics allows me to spot common design flaws which may be aesthetically unpleasing or uncomfortable to the viewer; those appropriately named ‘Typecrimes’ in the reading.

These spatial and organizational considerations of textual components are essential and have direct consequence on the aesthetics of my overall design.

Week 5: Doll Finale

Week 5: Doll tests

week 5: Doll/toy logos

Bratz uses bright pink font with a golden border that glistens. This appeals to the feminine market as pink is very much associated with femininity since birth. The use of the hallow is also very significant implying innocence, purity, and the idea that this company produces and gives their product to "little angels". The use of the stars and the blue sky s also an enchanting image and sparkles/stars/twinkles are often used in disney and animated features to imply magic and fantasy - which also encourages girls and even parents to believe that this brand is a friendly and positive company and will produce amazing, cute, magical, beautiful things - especially since that fairytales and notions of "angels" are often seen as very affirmative and good.











I really like this logo as it appears classic. the logo is black and white and uses a very fancy and curved/english script. I also very much appreciate the idea of the "i" and the "d" being incorporated into the symbol/logo used by the brand. The Idea of the company being called "irish doll" and the logo makes me think that the company produces old fashioned type dolls that wear perhaps Victorian clothes or something with a western european flavour to it. The use of the harp and the silhuotte of the figure also reveals ideas of a classical age due to the connections to orchestral music and the woman balancing a vase or an old fashioned hair do!





To be honest I would be curious to see the Dolls from this brand any day over the "Bratz" brand - as i have a natural hatred of "bratz" (being a lover of Barbie who can blame me really - i feel bratz have now put too much emphasis on the face....which might be nice but seriously bratz look cheap and dress more like whores than Barbie ever did....but i guess this can be a huge argument but I know I find classical dolls with old fashioned costumes way more appealing than some chick with platinum blond streaks in her hair with a boob tube and a mini skirt *cough* BRATZ *cough*)













I found "Emily Doll" through google when i looked up "doll logos/doll brands/toy brands/toy logos". And i must say i really like the logo. It is very modern and would appeal to the younger generation and even the new age mums out there. I love the 3d text and the coral red/pink colours. I feel they are not too different from the overly used baby/bright pinks that bratz and barbie use and many other brands that try and sell to the girl market. I feel that these tones are really intriguing esecially with the use of the cursive script with the slogan "come play with me" it is really enticing...maybe even for boys - haha. Kind of suggestive. But what doll isn't? Even the pose of the so called "doll" in the logo seems flirtatious - but i certainly love the play on the love heart that turns into an air balloon...and then pulls the strings of the doll!

I liek the connection you can make with those symbols. It is very natural to make your dolls fall in love with one another and have relationships. And i feel that the notion of "love" is a very strong tale...a strong idea and message that is told particularly to young girls - through film, stories and even music. And so with the use of the love heart it implies that girls can live these things out through these particular dolls successfully! I dunno now if that is great - with all the sexual innuendo presented in this logo.... But to a degree i am sure it is innocent as the colour is soft and overall it is a sweet in its entirity. If it were to be a serious logo about blow up dolls or something i feel the logo itself would be red and black...implying dangerous "liasons" HAHA. Oh dear!

















And here we are finally at the "Cabbage Path Kids" logo. Now i had a cabbage patch doll...And i thought they were great - so Horah for their branding! But i think what is nice about the brand/logo itself is that it shows you what you get and the story behind the name. I love how the baby head is actually in a cabbage patch. And that the head is the actual design of the dolls head. I also really liek the colours - they are so different - the green mainly. And i also love the importants place on the image itself. It is as strong as the company name i feel.

As for the text - i love how all the words connect and that it curves around the image almost like a crest/family shield. And with the addition of the ribbon above "25 year celebration" (even if it isn't always there) it helps convey how prestigious, strong and loved the brand is...and adding something more credible to the brand...like an award!

I like the drawing of the logo as well...I like how it has now become more 3d over the years and showing the depth to the leaves and the bright eyes of the baby. The face looks as smooth as the actual dolls face is. And i think that is a great selling tool - being able to draw that connection of the image to the actual doll itself.

I may go try and find my dolls now... time to play again ^^;

week 4: finals

Week 4: tests

Week 4: How do you write a design brief?

David’s Airey’s column on design briefs made me contemplate the ways in which I could acquire relevant information from my clients. This process is paramount before I even begin the creative design stage. I was surprised to acknowledge that even in the professional environment I may need to reinvent creative methods of obtaining a brief when none is given, or if given without substance. Airey for instance sends a new ‘briefless’ client a PDF questionnaire to abstract the background information and target objectives he requires. More generally, Airey reiterates for me the importance of the brief as both a list of objectives and a point of reference to save myself and my client time and money throughout the design process. As seems fitting in the information age, in the design process more information is better than a depletion of it.

Week 2: Revenge of the Brand

I gathered from Frankel’s excerpt that great branding is founded on great differentiation. I enjoy the principle that your product must simply stand alone among others. Those techniques employed by, what he calls, the ‘Big Time Brands’ are there to prove to potential buyers that there is no other real solution to their problem other than the one offered by their own product. Frankel also lists common elements among good brands that I think are relevant when thinking about my design concepts in general, including communicating a message clearly, quickly as well as striking an emotional chord with the prospective buyer or client and engaging them to close the sale. I particularly enjoyed his comment ‘advertising grabs their minds. Branding gets their hearts’ revealing that intimate space that must be acknowledged between product and its buyer.

The wikipedia readings remind me that my design elements, whether logos, logotypes or other concepts must strive to be in keeping with my clients corporate identity. My design no matter how modest is ultimately developing, reinforcing or renovating my client’s reputation or their company “persona”.

SLOGAN//MASCOT//IMAGE