Week 10: Logo research - lots of colour

Iconic and very recognisable is the "ebay" logo. The use of colour and the font is as prestigious as the company is well known through out the world. The use of colours is eye catching and simple - thank golly there are only four letters! Can you imagine how expensive all its printing would be if they had called themselves "treasure chest".












I must admit that this logo is sparingly used - this is the full logo itself and when it is cut down it just becomes what is in the oval. But this is certainly on their business card - as it is currently stuck up on my wall. I find the image/logo very interesting as it is different from usual brands. I feel it speaks a lot about the brand aswell - with images associated with "Italy" such as a sexy broad and a fat gentleman! (i'll take a pic of the business card i have...) my card shows to italian clowns ontop of the oval...and images of the leaning tower of pisa and flamenco dancers (but obviously the italian version...not spanish as they wear a different kind of dress)...a woman pouring oil...grapes...I can see how this card can make a personal impression and when the logo gets "censored" if you will - like the banner at the shop is purely what is in the oval... i feel it just informs you what you already know... it's italy as soon as you take a bite of the gelato!

(btw i count over 6 colours.... lets not count the shades between them though cause then i think we'd be talking triple in terms of the business card.... but if we talk about just the oval...we are looking at about 4 colours)


















As for pepsi... it makes me thirsty just looking at it! It uses only 3 colours - red, white and blue. These colours promoted the fresh, crisp and thirst quenching flavour and drink that is pepsi.... this is also used along with imagery of the rushing water and ice.

week 6: 3 logos for client

week 6: testing logos

Logo reproduce smallies

Very recognisable from far away whether small or huge - it is always very easy to see and clear and bold! DC SHOE





"Mike & Jack" make candy and lollies - there logo is produced at a small scale a lot of the time - as candy tends to be little and easy to eat for the kiddies! And even with their photos - you can still see their little faces in a small item...(i have a candy boombox right here beside me and i have measured the logo as being...2cm long and 0.5 cm wide!










Paper mate pens - always have tiny logos on their stationary. And as soon as i see the font and the 2 heart shapes i know what brand it is.... i recognise it immediately! Very clear and bold.

Teenage Fashion Fonts tests

week 5: reading thingy =)

Week 5: Thinking with Type: Text

Analysis of typography serves me twofold in my design process. First, the breakdown of its structure helps me take it out of the verbal environment and place it in the spatial realm. Here I can treat it as I do any other design element that has weight, mass and shape and then assess the bearing that those factors have on its layout and meaning. For instance, I must consider whether I want certain textual elements made distinct or made to conform. I find it helpful to start at a ground roots levels and evaluate the anatomical structure of the letter - which will always be answerable to font, style, size and case. The intimacy or interdependence between characters then evolves to the word, the line, the paragraph and finally the body/hierarchy of text. Even the positive and negative spaces created between letters and passages affect composition (and ‘shade’ as indicated by the reading). Kerning, tracking, line spacing and alignment are just some considerations of text that give varying effects and hence value.

Secondly, awareness of certain typography characteristics allows me to spot common design flaws which may be aesthetically unpleasing or uncomfortable to the viewer; those appropriately named ‘Typecrimes’ in the reading.

These spatial and organizational considerations of textual components are essential and have direct consequence on the aesthetics of my overall design.

Week 5: Doll Finale